Theme: Revitalizing Business and Tourism in the VUCA World through Research and Innovations

Author Guidelines

1. The paper to be submitted has not been published previously or is currently under consideration for publication elsewhere.
2. The research title should not exceed 15 words.
3. The complete name of the author(s), affiliation(s), email address(es), and ORCID number should be indicated.
4. The abstract should be between 250 to 300 words.
5.The abstract should contain the following details: introduction to the research problem, general objective, research design & methods, significant results and findings, conclusions, and/or implications.
6. There should be 4 to 6 keywords (discipline of the study, concepts investigated, research design/methods, country/continent).
7. The full paper should follow the IMRAD or publishable format and must not be more than 15 pages.
8. The Introduction section should adequately discuss the problem background, rationale, and gap. A literature review and relevant theoretical underpinnings are required in this section.
9. The Methodology section should include the design, methods, procedures, and data analysis techniques. Research ethics should also be discussed.
10. The Results and Discussion section should discuss the highlights of the investigations and show the study’s solid points or merits.
11. The Conclusions and Direction for Future Use section should summarize the significant results and findings of the study. Implications and future directions are likewise presented in this section.
12. The References section should include the sources and previous research studies used by the author(s).
13. The Acknowledgement and Disclosure of Conflict of Interest sections may also be included in the manuscript.

Submission Guidelines

1. Submit the (pdf) manuscript of the abstract to
2. Use the prescribed format for the abstract. (include the link to the abstract template here)
3. When accepted for presentation, the full paper of the research should be submitted. Use the prescribed format for the entire paper. (include the link to the full paper template here)
4. The paper should be proofread before submission.
5. Submit the similarity check certificate of your entire paper. The similarity index
should not exceed 20%.

All submitted abstracts shall be screened and evaluated by the Scientific Research Committee.

Oral Paper Presentation Guidelines

Only one (1) author is allowed to present the research.
The presenter is given 15 minutes or less to discuss the research paper.
The presentation should contain essential points of the study.
The presenter must prepare a pre-recorded video.
There will be a Q&A session at the end of all the presentations; hence, all presenters must attend their respective parallel sessions.

Awards and Recognition

Best Paper, Abstract, and Oral Presentation will be awarded in each parallel session.
Special award/research grant will be awarded to selected feasibility studies or business start-ups, courtesy of our sponsor/partner organization.
Universities, colleges, schools, and institutions with the most delegates, participants, and presenters will receive a special award.
All presenters and registered co-authors will receive a certificate of participation.

Publication of Paper

All accepted abstracts will be published in the Book of Abstracts and Conference Proceedings.

Selected papers will be recommended for publication in the University of Batangas’ Refereed Journal (winning papers will be published for free).


The 2nd UBIAN Conference will feature mini-lectures and demonstrations on special topics about the business, tourism, and hospitality industries. If you have novel and exciting ideas, innovations, technologies, and practices, we invite you to present and deliver them to a diverse audience of professionals, industry practitioners, educators, and education leaders.

Important Dates

- Conference Dates: February 16-17, 2023
- Early Bird Abstract & Video Submission Deadline: December 15, 2022
- Final Abstract & Video Submission Deadline: January 27, 2023
- Results of abstract review returned to authors: Generally within a week
- Full paper and video submission deadline: February 6, 2023
- Registration Deadline: January 20, 2023

All submitted abstracts and videos shall be screened and evaluated by the Scientific Research Committee.

Awards and Recognition

One presenter will be selected for the Best Lecturer Award.
All presenters and registered co-authors will receive a certificate of participation.